Throughout the BA (Hons) Visual Communication course I have developed and built an interest and enthusiasm for designing and creating ideas around the notion of human and social interaction.
While at Loughborough I have become engrossed by both brands and campaign in how they target their audience and evoke both response and interaction. From this found obsession, I have built a love for producing responses which both integrate user and communicate purpose.
My main interests lay within the creation of campaigns and treatments which integrate a captive audience. The notion of targeting an audience on platforms which suit them and their lifestyles whilst still reflecting the brand and its ethos drives me to believe that todays society is one which relies on the digital platform. Although today; social, mobile and viral interaction based output is predominantly screen based, the idea of creating printed communication is something which fascinates me greatly and I wish to continue developing and exploring this medium upon leaving University.
Throughout my degree I have maintained a strong work ethic and strived to achieve the highest standard of work possible. I believe this, along with my desire and eagerness to succeed in an industry I have so much passion for will continue throughout my career.
On leaving Loughborough I intend to seek placements within the creative industry, hoping this will enable me to continue developing the skills and experience I have already gained; as well as allowing me to explore and experiment in areas I have not yet considered/investigated.
I am based within reach of London; however, the prospect of working further a field or internationally is a concept which would be of great interest.
Ben