Moving image submission for the 2008 YCN Awards. The brief set by Orange, asked for your interpretation of ‘the future of communication’. I took the core elements which make up the Orange brand, and in reflection to Advertising content they already have, created a balance in what communication has become along side Orange’s tone and aesthetic quality. The visuals communicate a shift in technology as well as illustrating a level of aspiration the audience hold when looking at what they expect in a mobile communications brand. The core emphasis on the treatment is a growth in the sim card, and an evolution that displays the brand can achieve anything and that the sky truly is the limit.(Treatment below)
