Rebrand Stella Artois to a female audience. The initial stages of this project were to remove the negative, dated masculine connotations the brand holds. The 'bottle green' colour and bulky bottle shape have been refined to make the brand more generic, fresh and appealing towards a more female audience. The Logo has been re designed to target both a male and female audience, bringing together the two genders. The brand has also been shown in context using both moving image and print, illustrating how it can be served, making it more attractive and realistic to the female audience.(Treatment below)
