Concept & Design / Fred Perry
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I designed and concepted a viral campaign that drives a target audience of 15-25 year olds to the Fred Perry Subculture website. The Subculture brand, strives at delivering a platform for emerging and unheard artists and bands. The notion of unheard music and the brand is reflected in the creative outcome seeing a musical beat projected around towns and cities. The beat leads the audience to the venue where the band or artist is playing.