Design / NATs
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NATs are one of the global leaders in air traffic management owning and running the majority of european and UK airspace. NATs approached SAS to develop their brand to help express their brand proposition of 'Performance through innovation' when communicating to their audience. The above work, which is initial concepts for the online aspect of the brief communicates a stylish, sophisticated and swiss influenced take on aviation and safety today.

Agency SAS London
Creative Director Al Baird