Design & Art Direction / Samsung Mobile
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The brief, written by Samsung mobile was to produce a 30 second 'VCAM' to be aired on Current TV to advertise the new Samsung Blue Earth Phone. The outcome was an advert created by 300 recycled bottles, echoing the materials used to create a Blue earth mobile phone. The advert is based on one core idea of 'turning the earth blue' which is communicated in the advert with a visual transition in colour. The advert was voted top 3 in the UK.